Abstract:
In order to reduce their environmental effect, corporations have come under increasing
pressure over past few decades to take full responsibility for their business activities. These green
processes that businesses are using to implement green practices have evolved as a result of
growing stakeholder demands and pressures. Thus, a total effect of adopting various green
practices on a firm's corporate reputation is examined in this thesis. A success of each of these
activities is evaluated in relation to an organization's corporate reputation. Investigated is degree
to which various environmental drivers, non-coercive pressures, such as customer pressures have
an impact on corporate reputation as well as what is the impact of the green management practices
on the corporate reputation. To that end, both qualitative and quantitative analysis were carried
out. I have applied a qualitative method of analyzing results of survey results relating results with
findings from review of previous literature on this particular topic. Our findings from qualitative
study indicate that customers in Azerbaijan have increased their environmental awareness and they
evaluate individual businesses based on their environmental, social practices, and green
management strategies. A majority of people in Azerbaijan take environmental character of
products into consideration when they purchase products according to results of our survey. What
regards the quantitative study, the effect of green management practices of the International Bank
of Azerbaijan on employees' perception of corporate reputation was examined. In this context, 84
responses consisting of 23 survey questions were collected from different departments of the
International Bank of Azerbaijan. The measurement scales of green management practices and
corporate reputation scales were adopted from DesJardin (2005) and Fombrun et. al. (2000),
respectively. The data obtained were analyzed and interpreted using the STATA statistical
software package. For both scales, validity and reliability analyses were performed and
explanatory and confirmatory factor analysis was applied to test the validity of the model, and then
path analysis was performed for hypothesis tests. As a result of the quantitative study, it was
determined that green management practices variable has a positive significant impact on
perceived corporate reputation.