• Customer Segmentation Analysis with Implementation of Social Media in Retail Sector 

  Abbasova, Minakhanim (ADA University, 2022-08-31)

  Customers profit from retailing because it performs marketing tasks that enable them to have access to a variety of goods and services, forming the place, time, and possession functions (Glocker & Piribauer, 2021). The ...
• Impact of Branding on Consumers’ Decision-Making Process in Case of Sportswear Market in Azerbaijan 

  Kocharli, Gulshan (ADA University, 2022-08)

  The research topic is to analyze the impact of branding on consumers’ decision-making process in case of sportswear market in Azerbaijan. In this context, the general research objective is to explain the relationship ...
• Customer Behaviour Analysis with AI Implementation at Banks Operating in Azerbaijan 

  Abbasova, Gunay (ADA University, 2022)

  The technological disruption is redefining the industries and altering the way commercial establishments operate, and each are of business is evaluating selections and implementing ways in order to make value in the ...
• The Impact of Transformational Leadership on Employees’ Job Embeddedness : Pasha Bank OSCJ Case 

  Rzayeva, Aytaj (ADA University, 2022-08-29)

  The purpose of this study is to ascertain how transformational leadership affects job embedding. Employees of the Pasha Bank OJSC were voluntarily asked to participate in a survey for this reason. IBM SPSS statistical ...
• Influences of Green Management Policies and Sustainability Practices on Reputation: The Case of International Bank of Azerbaijan (IBA). 

  Talibova, Sariyya (ADA University, 2022-10-03)

  In order to reduce their environmental effect, corporations have come under increasing pressure over past few decades to take full responsibility for their business activities. These green processes that businesses are ...
• The Impact of Social Media Marketing on Consumers' Online Clothing Purchase Intention during COVID in Azerbaijan 

  Babayeva, Aytaj (ADA University, 2022-08-30)

  This research study aimed to explore the impact of social media marketing (SMM) on consumers’ online clothing purchase intention during COVID-19 in Azerbaijan. In comparison to most existing literature reviews, this ...
• Food Delivery Business Plan 

  Abbasov, Javid (ADA University, 2022)

  Considering the rapid expansion and volume of the food delivery industry, the business model of an online food delivery platform was picked as a startup idea. The main objective of this paper is to present a detailed ...
• Business Plan for “ComforBank” : Online banking system and its application in Azerbaijan 

  Alizada, Fidan (ADA University, 2022-08-25)

  In this Business Plan, the new online banking application which is called “ComforBank” will be introduced. The main point of building this application is to facilitate bank orders by customers and accepting orders by ...
• Healthy Bakery Business Plan 

  Asadova, Zahra (ADA University, 2022)

  The catering industry is at the phase of recovery from the post-pandemic repercussions. While from the supply side firms need to recover from the Covid-19 crisis, from the demand one consumers’ have started asking for ...
• Effects of Perceived Risks on Customers’ Purchase Intentions in the B2C E-commerce Environment of Azerbaijan 

  Hasanova, Aynura (ADA University, 2022-05)

  This study has aimed to find out the relationship between risks perceived by customers during online purchasing process on perceived benefits that leads to purchase intention. Data were collected from primary sources ...
• The Impact of Digital Marketing on SMEs’ Growth in Azerbaijan 

  Sadigova, Matanat (ADA University, 2022-05-15)

  The main objective of the study is to examine the impact of digital marketing adoption on SMEs’ growth in Azerbaijan. The research is conducted on the quantitative research method based on primary and secondary data ...
• Assessing the influence of Digital Banking service quality on customer satisfaction : A Country Case of Azerbaijan 

  Hasanzada, Natavan (ADA University, 2022-05)

  The study has attempted to assess the influence of digital banking service quality on customer satisfaction in the case of the Azerbaijan banking industry. To achieve the objectives of the study primary data collection ...
• Business Plan for Hera Virtual Assistant Agency 

  Yusubova, Jala (ADA University, 2022-05-15)

  Nowadays, the world is rapidly digitalizing reshaping every aspect of human living from social life to work environment. The digitalization of workplaces occurs through more and more employers switching to telework in ...
• The impact of hybrid working model on employee turnover intention during COVID-19 in Azerbaijan in light of the mediating role of perceived organizational support 

  Aliyeva, Aynur (ADA University, 2022-05-15)

  This research study aimed to explore the impact of hybrid working model on employee turnover intention and identify whether there is a significant association between these two variables. Due to hybrid work being an ...
• The Effects of Organizational Hierarchy, Culture and Organizational Climate on Organizational Commitment in Banking Sector of Azerbaijan 

  Mammadova, Fidan (ADA University, 2022-05-15)

  Organizational commitment enables employees to form an identity unity with the organization, establish long-term relationships, adopt the goals of the organization and work with enthusiasm, and encourage employees to ...
• Business Plan for “APPoint” : Mobile booking application for the beauty and health industry in Azerbaijan 

  Taghiyeva, Tahira (ADA University, 2022-05-15)

  Beauty and wellness are the energy behind most people nowadays. The activities that include beauty and wellness give people a chance to be confident about their bodies and health. Nowadays there is increased demand for ...
• Business Plan for Online Clothing Store 

  Novruzlu, Elbrus (ADA University, 2022-05-14)

  According to Galai (2016), a business plan is a crucial document to have when examining a start up business or making strategic decisions. A successful business plan should be a short document with a page count of 20 ...
• The Effects of Micro-influencers on Customer Purchase Intention towards Fashion Products on Instagram 

  Jabrayilov, Fehruz (ADA University, 2022-05-15)

  The main purpose of this research paper is to analyze the effect of social media micro influencer shared content on consumers’ purchase intention towards fashion products on Instagram. To analyze this effect, relationship ...
• Business plan of Coral design academy 

  Gasimzadeh, Akrami (ADA University, 2020)

  Interior and exterior designing is the highest paid profession in Azerbaijan in recent years and is one of the fastest-growing industries on the verge of development, innovation, technology, modernization, and needs ...
• Impact of E-banking System on Customer Satisfaction from Customer Perspective in Banking Sector in Azerbaijan 

  Hajiyev, Elvin (ADA University, 2021-12)

  The research ascertains the relationship between E-banking system and customer satisfaction in the banking sector in Azerbaijan. Thus, the principal aim of research is to reveal how E-banking system influences the ...

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