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Albali Cardholder's Attitudes and Behaviors

Show simple item record Nazarov, Javid 2016-10-06T07:56:53Z 2016-10-06T07:56:53Z 2015
dc.description.abstract The purpose of this study is to examine Albali cardholders' attitudes, their owning and usage behaviors, as well as their responses towards loyalty programs. In particular, awareness level of customers about the card, its usage, functions and overall cardholder purchasing patterns are investigated. Data for this study was collected through in-depth interviews and via a questionnaire that was conducted among 151 Albali cardholders across Azerbaijan. The academic framework review and empirical analysis performed for the purposes of this study, lead to a number of strategic recommendations. en_US
dc.language.iso en en_US
dc.subject.lcsh Banking -- Azerbaijan en_US
dc.subject.lcsh Credit cards -- Azerbaijan en_US
dc.subject.lcsh Credit cards -- Albali -- Azerbaijan en_US
dc.subject.lcsh Brand Awareness -- Azerbaijan en_US
dc.title Albali Cardholder's Attitudes and Behaviors en_US
dc.title.alternative Business Consulting Project for UniBank en_US
dc.type Thesis en_US

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