Share my Goal : Football Networking Platform

Abstract

Today football is a multi-billion industry: it is one of the most entertaining sports to watch, it has one the most loyal fanbase, and the football player is one the most prestigious profession in the world. Share My Goal web-based platform aims to improve the process of networking and deal-making between 3 parties of football industry: players, coaches and agents. It simplifies the matchmaking process by bringing artificial intelligence into the action, as well as providing the users with bigger exposure. Unlike the main competitors in the market, Share My Goal provides opportunities for under-represented markets, as African, some Asian and South American countries. Another problem Share My Goal tackles is the obstacles on the way of agents entering the industry due to main big players. Finally, the approval-only application process makes it safe and transparent for all parties to network and engage, alarmed by the increasing amount of fake agents, participating in the financial fraud and human trafficking. The key objectives of Share My Goal business plan include: • Confirming the market demand for the product; • Identify the product’s unique value proposition; • Generate a successful marketing strategy based on the market research; • Forecast the financial figures and valuate the business. The business plan uses interviews as the mean of qualitative research method, along with business literature and founders’ previous startup experience. Tools used in order to analyse the market include Porter’s 5 Forced, PEST, SWOT, TAM-SAM-SOM target market estimation. As a result, the user growth forecast along with financial projections have been estimated and prove that Share My Goal has a viable business model and now is the perfect time to launch. Keywords: football, football platform, network, scouting platform, football agents, football players, matchmaking, AI.