Abstract:
Azerbaijan is an among of developing countries. This is not secret that Azerbaijan economy is oil
driven economy and with latest worldwide conjecture their high demand to the oil and with oil
price increase country economy also positively affecting. Government seriously intended to
develop nonoil sector. “As a result of the measures taken in Azerbaijan, it is projected that the nonoil
sector will grow 3.9 percent. Considering the changes taking place in the global economy and
the economic situation in our main partner countries, Azerbaijan’s Economy Ministry has prepared
socio-economic indicators for 2019 and for the medium term over the next three years,”
(https://www.azernews.az/business/140839.html) certainly with non-oil sector development
country population income level is increasing and welfare status also positively changing.
Azerbaijan made high percentage point (pp) in construction and trade & repair services areas on
nonoil economy. (https://www.economy.gov.az/en/article/non-oil-industry/22771). There 1.2 pp
for construction and 1.5 pp increase in repair and vehicle services. This is obvious fact for
construction business domination in nonoil economy sector. Following to construction other
business areas in this domain also developing logically like, proprietary and welfare repair services
too. Surely in big cities and other urbanized areas of the country lifestyle is changing. With
digitalization trends and construction materials development and demand for qualities require
different approach to welfare complexities management. Where in this business plan paper
professional company establishment for welfare complexities management proposed with their
opportunity study, financial projection and marketing promotion development.
There great opportunity in the market for professional welfare complexity management
company. Such as, while looking to European countries, there already established firms which dealing with all kind of welfare complexities. There also tendencies in CIS countries for
professional welfare problems management services. Much details already studied in industry
analyze chapter of this paper.
Three years financial analyze done for proposed business. Approximately 104.5K AZN will
be required, which 50K own investment and 60K loans considering to be attracted for company
launch. Additional 182.6K AZN investment also will be needed upon planned sales growth. Within
first year 12th month company will become to its breakeven point. According to sales forecast
company will have approximately 1-2 % monthly growth expected in sales volume. Company net
profits approximated 134.6K, 100.9K, 166.9K during three years accordingly.
For marketing part of the business, clear marketing strategy and famous 4P’s model were
developed. Digital marketing will be widely used for successful marketing activities. As a result,
strong brand, strategic partnership and target audience awareness will be created.
The result show that there demand in the market for welfare complexity management services
and proposed business address the needs of market. Studied financial analyze show that, business
is feasible and can provide sustainable growth and profit. Moreover, business has great future
potential to enter into construction and proprietary business. As country nonoil economy area, the
construction promises bright growth future. Considering this fact proposed business also carry less
risk as always company either can be sold or company assets are always might be open to sale as
exit strategy.
Considering above sayings, I highly recommend to potential investors to invest to this business
and become a partner in such a virgin market.